Marketing is about controlling perception and generating response. Of course, response may take many forms. In the business-to-business environment, response is ultimately measured in terms of relationships and revenue. For non-profit organizations, response may be measurable through donations or an increase in volunteerism. Just as needs vary between market sectors, the objectives of each individual organization may differ from the next. Marketing needs to reflect the individuality of the organization if they are to be effective at establishing a unique and sustainable market position.
At Gordon Graphics, we help organizations define objectives and manage outcomes in all areas of marketing, from identifying the organization’s brand essence to achieving revenue, membership, awareness objectives through an array of methods.